Primeval Evolved
A mysterious woman called 'Eve' recruits online audiences to assist in a high stakes mission to save the ARC, where not only your team’s lives are at stake, but the very future of humanity itself.
Primeval Evolved, a week-by-week adventure that links to the third series of TV show Primeval, was commissioned by ITV, as part of moves to create multi-platform and bespoke online content to attract larger audiences to their web properties.
The 10 week online experience extends the stories, world and characters of Primeval. Combining episodic narrative development with casual online gameplay, it allows audiences to become active participants in the unfolding narrative, and gives fans a closer look at the fabulous creatures of Primeval.
The adventure rolled out in the UK parallel with transmission of the series on ITV1, from March 2009.
www.itv.com/Primeval/
Primeval Evolved is now live in Australia at UKTV
www.primevalevolved.com.au
Awards and Nominations
WINNER "Best in Class" - 2010 Interactive Media Awards
WINNER - 2010 International Digital Emmy Awards, in the Digital Program - Fiction category. View Press Release.
Nominee - BAFTA Interactive Innovation: Content
Credit: Producer